About

Noor Awan is IT Professional in Sydney, who provide general suggestion and solutions to his customers.

If you have a website that intends to cater to people from a particular region rather than the entire world, it makes sense to position your SEO strategy accordingly.  The importance of local website hosting stems out of the fact that you want to host your website locally. For instance, if your website intends to attract people mainly from Australia, then your server can be located either in the Sydney or Melbourne Data centers.

The concept of local website hosting is significant if you want your website to be visible to your target audience.   If you want your products or services that cater to the French market to be seen by people in that country, having a ‘.com’ domain may not be as useful as a domain that ends with a ‘.fr’ extension.  The benefit of locally target domain names and hosting is that you reach out directly to the region based traffic, the people who have an interest in the kind of products of services that are locally popular.  This means a high presence in the search engine results and more profit potential for you.

Does my website need a local website hosting?

There is no straight answer for this but to know if you really need local website hosting, let us consider this, your website has a .com domain and you want to cater to the French market. In this case, you may look for the French domain (ending with ‘.fr’) but what if you do not get that domain name? The other thing is that it may not be feasible to switch to the country level local domain name from a technical perspective. So, under such circumstances, it is viable to go for local hosting. However, you have to act smart and research well because there are already a lot of local web hosts, and many of them are dubious in nature.

Google’s understanding of attracting country-based traffic is based on domain that has regional significance. Otherwise, it normally factors in the top level domain names like .com or .net  So, yes, local website hosting and domain names with a country based extension are important if you are looking for traffic from certain regions in the world.

What if my .com website does not have option for local hosting?

If your website has a .com domain but there is no provision for local hosting, you may need help from SEO company so they can set your domain target audience to the specific region which is possible by tweaking your site for Search Engine Optimization.

I also strongly recommend to host your website with IT Company as there data centers are located around the World to provide you reliable and local web hosting.

So, am I doing something good if I have a region based domain and hosting?

Count yourself lucky, if your website has a region or country based domain. This will be mainly looked upon by search engines like Google to determine the importance of your website to cater to a particular region.   You can also choose the option of hosting these websites locally, if you can manage to do so.  At the same time, you have to concentrate on the SEO as well. However, between SEO and hosting locally, you should give preference to SEO.  Although this varies depending on the nature of the business that you do online, you get the best answer from your SEO specialist who will assess the nature of your business and accordingly, devise a strategy for you.